Content drives the marketing machine

Very few technology companies have the time to create all of the content needed to keep websites, social media channels, and campaigns fresh and relevant. That’s why clients large and small rely on MarketMotif. You can outsource as much or as little of your content strategy and development as you need, whenever you need it.

Content Audit & Planning

Content is one of your most important business assets. And just like any other asset in your business, you need to manage it throughout the entire lifecycle – from planning, through creation, repurposing, revision, and retirement – to maximize your return on investment. We can help you make the most of what you already have and fill any content gaps by:

  • Conducting a thorough audit of your current content
  • Speaking with company stakeholders to identify content gaps
  • Researching trending topics to identify potential content themes
  • Developing a plan for content creation and curation
  • Creating an editorial content calendar

White Papers

White papers are must-haves for your content marketing strategy. Not only are these content pieces more likely to be read by your prospects and customers, they also let you showcase your company’s thought leadership around relevant issues for c-suite executives, techies, and everyone else.

We’re experts in developing these longer-form pieces – a truly difficult-to-find skill. Whether it’s a highly technical piece or directed at the c-level audience or somewhere in between, we can:

  • Research and recommend trending topics
  • Interview subject matter experts
  • Write clear, compelling copy
  • Create graphics and design

Case Studies

Customers speaking about your products and services are one of the most powerful forms of marketing communications. MarketMotif can help you bring these compelling, even inspirational, stories to life. Let us manage all or part of the customer reference process for you by:

  • Developing screening questions and an interview questionnaire
  • Interviewing customers
  • Developing and revising the success story
  • Reviewing the story with the customer and gaining approval
  • Designing the case study or using your existing template for layout

Website Copy

Your website is the heart of your digital marketing strategy. Whether you’re considering a complete revamp of the site or need help keeping the content fresh, we’re here to take the copy burden off of you and your staff. We’ll leverage our expertise and industry best practices to:

  • Map out content needs for the site
  • Interview internal stakeholders and subject matter experts to inform the copy
  • Create web copy and downloadable content
  • Proofread copy in web layout

eBooks and More

People often prefer certain types of content over others. Some in your target audience may gravitate towards eBooks, while others might prefer video. Articles and infographics may grab the attention of some of your prospects.

You need to provide a variety of different content types – from long form to short form, static to interactive, visual to textual, thought leadership to how-to – to meet the needs of your target audience throughout the buyer’s journey. Whether it’s eBooks, articles, brochures, survey reports, webinar presentations, or some other format, we can help you create it by:

  • Researching and recommending appropriate and trending topics
  • Interviewing subject matter experts or customers
  • Writing compelling copy using a variety of styles
  • Creating graphics and design

Internal Communications

Expectations are high when you’re communicating with your colleagues and executives – it takes a lot to impress your own internal readers. But frankly, it’s hard to find the time for internal communications when there are pressing deadlines for external content and campaigns.

Let us make it easier for you and your team. We can help you with:

  • Sales playbooks
  • Competitive battlecards
  • Intranet content
  • Employee newsletters and blogs
  • Knowledgebase articles