Direct Marketing
BNA Software
Thinking Like an Accountant
BNA Software faces a tough audience: CPAs, attorneys, financial planners, and tax/financial professionals in all sizes of companies. This very discerning target market means that any direct marketing efforts need to cut quickly to the chase and clearly show the bottom line value.
Solution
MarketMotif developed a series of mailers, e-mailers, and custom landing pages to market BNA Software products.
Result
MarketMotif worked with BNA Software to develop concepts that appeal to this predominantly left brain audience and offer compelling reasons for them to act. From exclusive-feeling mailers aimed at legal professionals to a postcard series for corporate tax accountants, MarketMotif is the go-to vendor for direct marketing creative for BNA Software.
STF Services
Making Tax Forms Software Interesting All Year Round
As the #1 best-selling tax forms software, STF's product is a valuable tool in any CPA's toolbox. Yet getting the attention of these practitioners year-round is a challenge the company faces when it comes to direct marketing. When it's tax season, they're too busy to respond. When it's not tax season, they may not be thinking as much about tax forms. It's hard to build a pipeline to generate consistent sales throughout the year.
Solution
MarketMotif works with STF's direct marketing specialist to deliver concepts and creative for direct marketing efforts that deliver seasonal messages to the target CPA audience.
Result
By always being conscious of the seasonal workload changes for the target audience and basing the creative on the corresponding needs and emotions of these targets, STF's direct marketing efforts can be spaced adequately throughout the year to balance out the tax season ups and downs.